Agent Store – Contextual Upsell

Introduction

Agent Store introduced a contextual upsell experience designed to surface commercial offers at moments of clear user intent. The goal was to prioritise relevance and usefulness over volume, supporting monetisation without degrading product trust or experience quality.

My Role

I led delivery of the contextual upsell experience in Agent Store under a tight, high‑visibility timeline aligned with Microsoft Ignite. The work focused on integrating upsell signals naturally into user workflows while balancing commercial outcomes with experience quality.

Impact

Over the last 28 days, Agent Store contextual upsell generated ~8.2k license requests and ~0.8k assigned licenses. Annualised, this represents ~107k license requests and ~11k assigned licenses per year, demonstrating meaningful commercial impact through a relevance‑first upsell approach.