SWR Rewards

 

SWR Rewards is a reward incentive website created for South Western Railway to push train ticket sales.

Project Started on 

20 Apr 2021

 

Product Summary

A team I managed built a responsive website for SWR to drive train ticket sales via a rewards incentive. SWR upload offers to the website for train ticket holders to browse and claim a reward.

 

Platforms

Web (WordPress CMS)

 

Technical Description

My team built the SWR Rewards website using WordPress, with a combination of a custom theme and 3rd party plugins. The cms is controlled mainly using WP Bakery, allowing SWR staff to easily add, update and delete offers and other content when necessary.

 

Technical Setup

  • WordPress CMS
  • Apache Server

Interesting Notes 

After the successful launch of the website, my team worked on several add-ons including prototyping out an independent mobile application.

 

Fun Facts : 

  • For the project, my team teamed up with Brandreach, a London based marketing agency.

Description